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The Profile of Beijing DongDong Co., Ltd
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| Founded in March 2000, Beijing DongDong Co., Ltd is a new enterprise dedicated to children’s communication industry. Taken "building the future with children" as its mission, the company has created various opportunities for children to participate in many decision-making procedures. This unique belief has distinguished DongDong from other companies in children's communication industry. With its outstanding think tank, DongDong has formed close relationships with nearly 10 universities and research institutions. Its main product, DongDong monthly magazine, characterized by Youth, D.I.Y and Fashion, emphasizes its young readers' interests and participations, is becoming the most popular kids' magazine in China. Meanwhile, the launch of www.ddkid.com on December 31st, 2000 had provided DongDong not only a platform to exchange ideas with readers, but also a channel to communicate with its business partners. The company has also trained young reporters to help run both the magazine and the website. Some young reports, such as Li Xiang, had become well known thereafter due to DongDong's professional training. Except for these efforts, the company is dedicating to establish close cooperation with domestic and international children's charity organizations, publishers and other institutions who care about kids. |
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